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Hermès


以下内容为双语版本,英文版本位于中文版本之后。
The following content is bilingual, with the English version following the Chinese version.

爱马仕(Hermès)创立于1837年,是全球最具影响力的奢侈品牌之一,以精湛的手工技艺和对品质的极致追求著称。品牌总部位于巴黎福宝大道24号(24 Rue du Faubourg Saint-Honoré),这座历史悠久的建筑既是品牌的运营中心,也是其工艺精神与文化传承的象征。 

我们曾组织中国高端企业代表团前往巴黎,深入探访爱马仕总部及其标志性“空中花园”(Jardin sur le Toit)。代表团成员不仅参观了品牌的屋顶花园和办公空间,还获邀进入工坊,近距离观看工匠们如何以传统工艺打造极致产品。期间,参与者与爱马仕管理团队进行了深入交流,对品牌如何在坚持手工传统的同时推动创新有了深刻理解,也对奢侈品牌的可持续战略有了全新认知。 

在另一场独立策划的行程中,我们为中国高净值人群代表安排了巴黎塞夫尔街(17 Rue de Sèvres)的 Hermès 概念店闭馆参访。该概念店由旧泳池改造而成,是艺术与零售空间设计完美融合的典范。参访期间,嘉宾在闭店时段私密进入空间,由品牌专属团队带领参观与讲解,沉浸式感受 Hermès 如何通过空间叙事、陈列美学和生活哲学,向全球消费者传达其独特的奢侈品理念。

Founded in 1837, Hermès is one of the most influential luxury brands in the world, renowned for its unparalleled craftsmanship and pursuit of perfection. Its historic headquarters at 24 Rue du Faubourg Saint-Honoré in Paris stands as both the operational heart and the symbolic heritage center of the maison. 

We once curated a tailored experience for a Chinese delegation of business leaders, granting them in-depth access to the Hermès headquarters, including the brand’s iconic “Jardin sur le Toit” (Rooftop Garden). Participants explored the elegant rooftop oasis and were welcomed into the on-site ateliers, where they observed artisans at work, upholding centuries-old techniques. During the visit, insightful conversations with Hermès executives offered a rare perspective on how the brand balances artisanal tradition with continuous innovation, as well as its evolving strategies in sustainability. 

In a separate initiative, we arranged a private, closed-door visit to the Hermès concept store at 17 Rue de Sèvres for a group of high-net-worth individuals from China. Built within a repurposed historic swimming pool, the space merges contemporary design with timeless heritage. Guided by the Hermès in-store team, guests experienced the maison’s unique approach to visual storytelling, retail aesthetics, and lifestyle philosophy in a highly curated, exclusive environment.